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Louis Cartier

Louis Cartier (1875–1942) was a famous French watchmaker and businessman known worldwide forelegant and extravagant watch designs. He was passionate about mechanical pocket watches and had the goal of creating his own line of timepieces. Although Patek Phillipe created the first wristwatch in 1868, Louis Cartier is responsible for helping to popularize it over the traditional pocket watch.

In 1904, his Brazilian friend Alberto Santos-Dumont, an early aviation pioneer, asked Louis Cartier to design a watch that could be used during his flights, since pocket watches were not suitable. Louis Cartier created for him the Santos wristwatch, which was also the first wristwatch made for men.[1] Santos first went on sale in 1911, the date of Cartier’s first production of wristwatches. In Rue de la Paix he designed timepieces with the help of Edmond Jaeger who agreed to supply Cartier’s watch line with movements.

Business Expansion

The most important steps in Cartier’s family business were made over several generations by the goldsmith Louis Francois Cartier, his son Alfred Cartier, and his three grandsons, Pierre, Jacque and Louis Francois. While his father Alfred managed the production of jewelry, Louis Francois and his two brothers, Pierre and Jacques, were the ones to help the family business expand. They eventually turned the Cartier brand into the most well-known name in the world of jewelry and watchmaking. In 1899 the Cartier family moved their Paris store to the elegant Rue de la Paix; later stores in London (1902), Moscow (1908) and New York (1909) followed.

In 1912 Cartier introduced two models still in production today, the Baignoire and Tortue; 1917 saw the debut of the Tank. It was also during this period that Cartier began adding reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug. In fact, many collectors refuse to accept a Cartier as an original unless these numbers are present.

Louis Cartier died in 1942. In 1945 his brother Pierre took over the family business and became the president of Cartier International. Later [Cartier][2] International turned into a huge multinational organization. In 1972 its president, Robert Hocq, took over the branches of Cartier in London and New York, and re-established the prestige of Cartier. Today Cartier watches contain the movements of such famous Swiss watchmaking companies as Vacheron Constantin, Audemars Piguet, Movado and Le Coultre.

Cartier watch models

Throughout its history the company designed models such as Tonneau in 1906, Tortue in 1912 and Tank in 1910. After the death of Louis Francois and changes in the management of the company, Cartier went on to produce Baignoire and Pan.

Source: Wikipedia.

(español)

Louis Cartier (1875-1942) fue un famoso relojero francés y hombre de negocios conocido mundialmente por diseños de relojes elegantes y extravagantes. Era un apasionado de los relojes de bolsillo mecánicos y tenía el objetivo de crear su propia línea de relojes.  Aunque Patek Phillipe creó el primer reloj de pulsera en 1868, Louis Cartier es responsable de ayudar a popularizar el reloj de bolsillo.

En 1904, su amigo brasileño Alberto Santos-Dumont, pionero de la aviación temprana, le preguntó a Louis Cartier para diseñar un reloj que se podrían utilizar en sus vuelos, ya que los relojes de bolsillo no eran adecuados. Louis Cartier creó para él el reloj Santos, que fue también el primer reloj de pulsera hecho para los hombres. Santos salió a la venta en el año 1911, fecha de la primera producción de relojes de pulsera de Cartier. En la Rue de la Paix, diseñó relojes con la ayuda de Edmond Jaeger quien accedió a la línea de suministro de relojes con movimientos de Cartier.

Empresas expansión

Los pasos más importantes en el negocio familiar de Cartier se hicieron durante varias generaciones por el orfebre Louis Francois Cartier, su hijo Alfred Cartier, y sus tres nietos, Pierre, Jacques y Francois Louis. Mientras que su padre Alfred dirigió la producción de joyas, Louis Francois y sus dos hermanos, Pierre y Jacques, fueron los que ayudan a expandir el negocio familiar. Con el tiempo se volvió la marca Cartier en el nombre más conocido en el mundo de la joyería y la relojería. En 1899 la familia se trasladó su tienda de Cartier de París a la elegante Rue de la Paix,  más tiendas en Londres (1902), Moscú (1908) y Nueva York (1909) le siguieron.

En 1912, Cartier presentó dos modelos todavía en producción hoy en día, la baignoire y Tortue, 1917 vio el debut del Tanque. Fue también durante este período que Cartier comenzó a agregar números de referencia a los relojes que se vendían, por lo general mediante el sellado con un código de cuatro dígitos que aparece en la parte inferior de un taco. De hecho, muchos coleccionistas se niegan a aceptar un Cartier como original a menos que estos números están presentes.

Louis Cartier murió en 1942. En 1945 su hermano Pierre se hizo cargo del negocio familiar y se convirtió en el presidente de Cartier Internacional. Más tarde Cartier International se convirtió en una organización multinacional enorme. En 1972 su presidente, Robert Hocq, se hizo cargo de las ramas de Cartier en Londres y Nueva York, y restableció el prestigio de Cartier. Hoy en día, los relojes de Cartier contienen los movimientos de estas famosos empresas relojería suiza como Vacheron Constantin, Audemars Piguet, Movado y Le Coultre.

Modelos Cartier

A lo largo de su historia, la compañía ha diseñado modelos como Tonneau en 1906, Tortue en 1912 y Tank en 1910. Después de la muerte de Louis Francois y cambios en la gestión de la empresa, Cartier llegó a producir los modelos Baignoire y Pan.

Fuente: Wikipedia.

 

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