Home > Training / Formación > Jewelry Color Trends (Tendencias de Color en Joyería)

Jewelry Color Trends (Tendencias de Color en Joyería)

The trends in color are they just information, suggestions that one can accept or not the time to work or have, as some say, a vitally important?. Course, depend on the type of jewelry that is made, but it is worth knowing what colors will look in each season because it can influence the output (sales) of the parts. Some companies adapt their production to these trends literally, either having an agreement with the study of color organizations, or perhaps because, in fact, collections and collections can be based only on this element to a type of  jewelry very commercial.
It is strange to think the research behind the decision of the manufacturers of color. A army of cool hunters take to the streets to find new colors?, What actually matters is the economic, political and cultural level of the population?, Is it all at once studied by another army of sociologists and great minds?.
Besides the well known Pantone and  Color Marketing Group (USA) or Bureau de Style (France) working at a year away, International Colour Authority notes (ICA), one of the foremost authorities on the matter, you choose the colors that star seep into every corner of our lives two years away. This company based in London 15 artists, designers and manufacturers of textiles and dyes from five continents meet and contribute ideas to remix to form a color palette unavailable to the general public except subscription and payment of 300 euros, then diversify and reclassified for each field (interior, fashion ..).

Well, if you think about the process, which is anything but magical, end up feeling like a puppet, but if you are a jewelry fashion trends are certainly a tool that I think you can not ignore.

 (Español)

Las tendencias en el color ¿son sólo información, sugerencias que uno puede aceptar o no a la hora de trabajar o tienen, como algunos dicen, una importancia vital?. Claro está que dependerá mucho del tipo de joyería que se haga, pero no está de más saber qué colores se verán más en cada temporada porque puede influir en la salida  (venta) de las piezas. Algunas empresas adaptan su producción a estas tendencias literalmente, bien porque tengan algún convenio con entidades de estudio del color, o tal vez porque, en realidad, se pueden basar colecciones y colecciones sólo en éste elemento para hacer un tipo de joyería muy comercial.

Resulta extraño pensar el trabajo de investigación que hay detrás de la decisión de las empresas fabricantes del color. ¿Un ejercito de cool hunters se lanzan a las calles a buscar nuevos colores?, ¿en realidad lo que importa es la economía, la política y el nivel cultural de la población?, ¿Será todo a la vez estudiado por otro ejército de sociólogos y mentes preclaras?.

Además de la archiconocida Pantone y Color Marketing  Group (EEUU) o Bureau de Style (Francia) que trabajan a un año vista, destaca International Colour Authority (ICA), una de las máximas autoridades en la materia, que decide los colores estrella que se filtrarán en cada rincón de nuestras vidas a dos años vista. En esta empresa con sede en Londres 15 artistas, diseñadores y fabricantes de textiles y tintes de los cinco continentes se reúnen y aportan ideas que remezclarán hasta conformar una paleta de color inasequible al público general salvo suscripción y pago de 300 euros, que luego diversifican y reclasifican para cada campo (interiorismo, moda..).

Bueno, si piensas en el proceso, que es todo menos mágico, acabarás sintiéndote como una marioneta, pero si te dedicas a la joyería de moda, sin duda las tendencias son una herramienta de trabajo que me parece que no se puede desdeñar.

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